"Six Sided Service" With Michael Barnett

Michael Barnett is a connector of people and ideas. As a seasoned speaker, trainer and marketing professional, Michael spent many years helping businesses develop their brand, and advertising initiatives. However, after seeing significant broken links between brand promises and service deliveries, Michael began to move his focus into the customer service space.

How will Customer Relationship Imprinting affect non-profits?

As a former employee (10yrs) with a non-profit, I believe the need for excellent service is even greater than in the retail world.

• Non-profits have volunteers that can leave anytime or invest deeper-depending on how they feel they are being treated
• Non-profits are u see greater scrutiny on how they treat the people they serve
• Customer Relationship Imprinting helps organizations work from a mission mindset, which is an important factor in retaining employees and "customers"
• Although non-profits often don't call the people they serve "customers," the same approach applies as we must serve those in our care with excellence. This is what the training is all about.